# Hyperlinks
There are 3 ways you can create hyperlinks in PubWriter.
## 1. The most common
When you want to link to another page, you'll use this convention:
[Link this word](https://google.com "Link to Google")
The "Link to Google" part is optional, but recommended. It allows you to provide more detail of where the link points (Google will reward you with better ranking). At a bare minimum you need `[word](web URL)`.
> Tip: Always link to the secure (https://) of a page and check to be sure the link works!
## 2. Use `
`
If you just want to simply make a URL clickable, surround the URL with `< >`.
It will look like this:
Remember, just surround the URL (no spaces) with: < >.
## 3. Use a reference link
Did you know about the PubWriter Markdown Writers' [POD] ?
Anywhere on the page you would reference the link with a [linkname] followed by a : and the URL. The " is optional but gives the link a name when you hover over it.
[POD]: https://read.pubwriter.com/thepod "The power of the POD"